Those Pesky and Memorable Ad Slogans

Ad Age names these Top Ten Ad Slogans of the Century. Can you name the product or company being advertised?

1. Diamonds are forever

2. Just do it

3. The pause that refreshes

4. Tastes great, less filling.

5. We try harder.

6. Good to the last drop.

7. Breakfast of champions

8. Does she … or doesn’t she? Only her hairdresser knows for sure.

9. When it rains it pours.

10. Where’s the beef?

So what “great” ad slogan did they leave out? There are some “honorable mentions” at the bottom of the list, but I find it interesting that there are no cigarette ad slogans. No “Tastes good like a cigarette should.” No “I’d walk a mile for a Camel.” And no “Be all that you can be!” Politically incorrect or just not good enough for the top ten?

5 thoughts on “Those Pesky and Memorable Ad Slogans

  1. Oh the wonders of pop culture. So, I’ve got all of them but the pause that refreshes. What was that for?

  2. Jess – I think it was for Coke but back when it was still Coca Cola.

    Or how about “I’d rather fight than switch” for those 1970s ads with the pant suit clad women with the “black eye” and cigarette in their hand. That’s sort of double whammy in the un-p.c. category.

  3. 1. Diamonds are forever – Is this Zales or that diamond family?

    2. Just do it – Nike

    3. The pause that refreshes – Coke? This is a good line for a worship service.

    4. Tastes great, less filling. – Bud Light

    5. We try harder. – The Federal Govn. No, really, is this Ford?

    6. Good to the last drop. I love Maxwell House’s advertising, not so much their coffee. If I get a cell phone, I want to have their little jingle for my ringtone.

    7. Breakfast of champions – Wheaties. This is truth in advertising. You can’t get truer than this, except with statements like “Made with whole grain oats” or “Contains traces of nuts.”

    8. Does she … or doesn’t she? Only her hairdresser knows for sure. – Clorell?

    9. When it rains it pours. – This one is truely great. Morton’s Salt

    10. Where’s the beef? – Wendy’s, better than most hamburgers, IMO.

    You’re right, Sherry, about the Army slogan. It’s a strong one, but maybe it just didn’t make the top 10. Maybe it’s in the top twenty.

    Others? Bounty: the better picker-upper?
    99.44% pure?
    I don’t know.

  4. I got them all…..that tells you something about my childhood! I loved the commercials.

    “Wouldn’t you really rather have a Buick?”

    I was facinated by the ‘magic’ done in the commercials.
    Do you remember the man flying through the air and into the convertable car seat.

    Donna

  5. can anyone help me download the maxwell house perk jingle as my cell phone ringtone? Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *